I'm Camila Freitas Ribeiro,
a product leader
based in Berlin.
About Me.
I'm a technology generalist passionate about software development, product management and design - mostly, an eternal student of those crafts. My contribution has so far spanned through a wide range of industries: I've managed products in banking, transportation, housing rental and classifieds marketplaces.
My passion for product management comes from the cross-disciplinary nature of the role and from the learning possibilities: I particularly enjoy working with digital analytics, SEO, user experience, UI design, user research and conversion optimisation.
My core professional values: direct communication, pragmatism, extreme dedication, GSD attitude, empathy, focus on details and strategy, leadership through example and excellence in day-to-day execution. My core guideline as a PM: work in agile environments to build enjoyable products with reduced cognitive load for an optimal conversion towards both individual transactions and customer lifetime value.
Experience
- Director of Product, Engineering and Design METYCLE, jun/23 - present Köln, Germany
- Head of Product heycar Group, mar/2021 - may/2023 Berlin, Germany
- Senior Product Manager and UX Researcher OLX Group, oct/2017 - dec/2020 Berlin, Germany
- Senior Product Manager Check24 Profis, jan/2017 - sep/2017 Berlin, Germany
- Senior Product Manager Rocket Internet, ago/2016 - dec/2016 Berlin, Germany
- Senior Product Manager nestpick, jan/2016 - jun/2016 Berlin, Germany
- Head of Product GetNinjas, jun/2015 - dec/2015 São Paulo, Brazil
- Senior Product Manager Easy Taxi, may/2014 - may/2015 São Paulo, Brazil
- Product Manager Itaú Unibanco, dec/2008 - may/2014 São Paulo, Brazil
Education
- UI Design CareerFoundry, 2018-2019 Berlin, Germany
- MBA, Project Management Fundação Getúlio Vargas, 2012-2014 São Paulo, Brazil
- B.Sc. Economics Universidade Estadual de Campinas, 2005-2009 São Paulo, Brazil
- B.A. Language and Literature Universidade Estadual de Campinas, 2003-2005 São Paulo, Brazil
Skills
- Product Management
- Leadership
- Product Discovery
- User Research
- Prototyping
- Design
- Data Analysis
- SEO
- Artificial Intelligence
Languages
- Portuguese native
- English fluent (C2)
- Spanish fluent (C1)
- French high intermediate (B2)
- German high intermediate (B2)
Selected Projects.
LibCat
From a book lover to other book lovers, a single app including all you need to manage your reading life. Project crafted in May 2019, for my personal development.
Povo
A broken wallet shouldn't stop you from looking cool on great deals. Being "povo" is not an excuse not to be trendy and cool. With PovoTheApp, a classifieds application for those who are looking for interesting items to buy, there are always cheap and good options around. This project was crafted in August 2018 as part of the UI design course from CareerFoundry.
Piglet
Piglet is an app designed to help people save money quickly in preparation for a big purchase or expenditure. It's a project crafted in January 2019 as part of the UI design course from CareerFoundry.
Kitten Learns
KittenLearns is an app for the life-long learner. Whenever you're looking for a teacher or tutor of any topic, KittenLearns can help you find the right one. And, why not - it's cute! KittenLearns believes that the experience of developing yourself in any area you're interested in must be a pleasant one - so, in this app, you have an amazing cat to help you out. This project was crafted in November 2018 as part of the UI design course from CareerFoundry.
Elliephant
Carry your notes with you and never forget anything again. This project was crafted in December 2018, as part of the UI design course from CareerFoundry.