I'm a German-Brazilian product manager passionate about UI, UX and user research - mostly, an eternal student of those crafts. My contribution has so far spanned through a wide range of industries: I've managed products in banking, transportation, housing rental, classifieds and in local services marketplaces. This experience has helped me build a solid understanding of users and products in B2B, B2C and C2C.

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My passion for product management comes from the cross-disciplinary nature of the role and from the learning possibilities: I particularly enjoy working with digital analytics, SEO, user experience, minimalist UI design, user research and conversion optimisation. I enjoy puzzles, asking questions and looking for answers.

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My core professional values: direct communication, pragmatism, extreme dedication, GSD attitude, empathy, focus on details and strategy, leadership through example and excellence in day-to-day execution. My core guideline as a PM: work in agile environments to build lovable products with reduced cognitive load for an optimal conversion towards both individual transactions and customer lifetime value.